Feathers in The Telegraph

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Feathers being a family business has evolved over the years, and now with the introduction of Robert Burstein, boutique owners Peter & Suzanne’s son joining the business, Feathers’ has new plans to grow, and take the brand to a new level. The article in The Telegraph by Rebecca Burn-Callander talks about the ‘Swing sixties boutique to chase growth in a modern era’.

Have a read below or click here to read the article via The Telegraph….

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The third generation of the Burstein family is looking to usher Feathers, the luxury Knightsbridge boutique launched in the swinging sixties, into a new era of growth.

Robert Burstein, 28, joined the family business last year, and plans to take the 45-year-old brand from a single store to five outlets across London. “Our area of expertise is bricks and mortar,” he said. “If we find the right locations then five sounds about right.”

In the early years, Feathers stocked sixties designers including Biba and Kenzo. Today, it specialises in selling clothing and accessories by high end “grunge” fashion designers, such as Rick Owen, a favourite of pop star Rihanna, and Haider Ackermann, whose muse Tilda Swinton is frequently snapped in his creations.

In its heyday, Feathers owned two boutiques, but was forced to close the Westbourne Grove branch in 2012. “We felt the recession, like everyone did,” said Mr Burstein. “But we survived.”

The downturn forced the company to diversify into new revenue streams. Feathers partnered with e-commerce specialist Farfetch to increase online sales. More than 10pc of the company’s £3m turnover is now generated online, claimed Mr Burstein.

However, the e-commerce site will always be a secondary revenue generator, he added. “Online exposure is expensive. We’ve seen a lot of boutiques around the world spend a lot of funds in vain.”

The customers that started coming to Feathers in sixties are now getting older, and it is crucial to attract a new generation of shoppers, he added. Plans include an in-store refresh, and the introduction of a new experiential shopping experience which allows customers to interact with apps on iPads.

“We want Feathers to be multi-generational,” said Mr Burstein. “We want to have a grandmother, daughter and granddaughter in the store.”

Mr Burstein is also keen to introduce new products in-store to attract new shoppers. “Feathers currently operates on two floors but there’s a bottom floor that I’d like to use for fragrance and curated artisanal apothecary products,” he said.

“We recently collaborated with perfumier Angela Flanders on a Feather Fragrance, and we’d like to do more in that area.”

According to Mr Burstein, the time is finally right to grow the Feathers brand across selected high end areas of London. “Consumer confidence is back,” he said. “We felt the turning point last year. And if we can survive here, sandwiched between Harrod’s and Harvey Nichols, we can compete in other areas too.”

Feathers was founded in 1969 by Willy and Jean Burstein– not to be confused with Joan Burstein, known to the fashion world as ‘Mrs B’, who founded the Browns boutique. Suzanne and Peter Burstein, Robert’s parents, are still involved in the business. Mrs Burstein remains the primary buyer for the store, while Mr Burstein runs operations.

This year, Feathers celebrates the 40th anniversary of its Knightsbridge store. “The retail environment has changed so much since we opened the first store,” said Mr Burstein. “If my grandfather were alive today, he would be completely thrown.”

 

Feathers in Alvar Magazine

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Check out the latest editorial shoot styled by Rachel Bakewell in Alvar Magazine. See some great pieces by Jil Sander, Sofie D’Hoore, J.W. Anderson and Sacai in this Nordic style photo shoot.

Click here to see the whole shoot

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Sofie D’Hoore White Smock Shirt Dress

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J.W. Anderson Pleated Top & Jil Sander White Buckle Loafers

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Jil Sander Navy Long Shorts

Alvar Mag 4Sacai Perforated Crop Shirt

Joan Smalls Rocking the Helmut Lang Bra Top

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Sports Luxe is a trend that has been and will continue to be a key theme throughout the seasons. With the likes of Alexander Wang & Helmut Lang, filtering in sport elements into evening looks, making them more relevant and contemporary for today’s woman. A great example of this is Joan Smalls, wearing the Helmut Lang bra top with an Altuzarra skirt on the red carpet. If you don’t feel as daring, this is a great piece to be worn under a tee or a slouchy sweater, for the ultimate stylish way to layer.

Shop the Helmut Lang Bra Top

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Alesha Dixon wearing Peter Pilotto

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It is definitely the season for awards, with many celebrities lining the red carpet, today’s post is looking at the Glamour Awards that happened yesterday. Here at Feathers we were perusing through all the different outfits and came across the beautiful Alesha Dixon wearing the Peter Pilotto sequinned tweed sculptural skirt dress from the SS14 main collection. To see the amazing craftsmanship, come in store and see the detailing for yourself!

Click here to shop Peter Pilotto

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CFDA Fashion Awards 2014

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Yesterday the CFDA Awards honoured some of the best talent in fashion today, with the likes of Mary Kate & Ashley (The Row) winning best accessory designers, Altuzarra winning best Womenswear Designer & Raf Simons winning the International Designer Award for his work for Dior. The highlight of the event was the risqué outfit worn by Fashion Icon of the Year winner, Rihanna, who arrived late wearing a racy dress by Adam Selman which comprised of a total of 216,000 Swarovski crystals.

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Anna Wintour & Rihanna

article-2646595-1E6C209400000578-142_470x648Lupita Nyong’o, in Suno, and Joseph Altuzarra.  article-2646595-1E6BF81C00000578-789_310x688

Blake Lively, in Michael Kors

article-2646595-1E6BA2B300000578-346_310x761Sophia Bush in Marchesa
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Marion Cotillard in Dior article-2646595-1E6B697E00000578-258_310x661Liya Kebede in Wes Gordon

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054mMiroslava Duma, in Delpozo.

045mJenna Lyons, in Public School.

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Olivia Wilde in Decades LA

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The CFDA’s Steven Kolb and Diane von Furstenberg.  105m

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Ashley and Mary-Kate Olsen of The Row.

Carla Bruni wearing Luna Yaker

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Have a look at Carla Bruni wearing fresh water pearl necklace by Luna Yaker, jewellery designer stocked in Feathers boutique. The brand designs and hand makes beautiful jewellery with fresh water pearls, sterling silver, Peruvian seeds which Yaker imports herself, gem stones and mixed metal chains.

Both The Strange Fruit Collection and The Dagger Collection are based on the confrontation between the romantic notion of the ideal pearl necklace throughout the ages and the roughness of lawless, modern materials and design – industrial baroque, if you like. Yaker’s interest is to create theatrical, statement pieces which lie in the Infra-mince space between rough and exquisite, between noble and low, modern and classical.

Click here to shop Jewellery!

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How do you wear your J Brand?

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Denim is the staple in every woman’s wardrobe, whether it is our casual companion or holds together an edgy evening look, it is definitely a must have. Denim is a base in which individual style can be explored, changing the same pair of jeans into a completely different look according to its wearer!

Californian based brand, J Brand produces an amazing range of denim to achieve exactly that! Popular with many celebrities like Jessica Alba, Kim Kardashian and Hilary Duff, everyone can look stylish in a good piece of denim!

Shop our selection of jeans here…..

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Feathers in Twenty6 Magazine

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Check out the latest Twenty6 magazine photo shoot, styled by Rachel Bakewell to see Feathers Junya Watanabe patch work jeans, in their denim edition. Buttoned up shirts, crop tops and boyfriend jeans look great with the hottest shoe for SS14, the birkenstock! Want to get a similar look then click here to see some great ones by Sacai Luck…..

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On Safari

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This weeks trend focuses on the wilderness of the outback safari, with its light layers of cotton and linen, utility infused with exotic prints and handcrafted embellishment. Here is our selection of inspirational street style looks which takes elements of the distant traveller into your everyday wardrobe.

Click here to see more great looks on our PINTEREST BOARD: ON SAFARI

Click here to SHOP THE TREND for some great SS14 pieces

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