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You know that over exposed expression “effortlessly cool”? Well, here at Feathers Headquarters, we’re not always sure what that means. Truth is, a lot of effort actually does go in to being “effortlessly cool”. That is until we discovered the key ingredient (and comfiest ingredient) to making any outfit look super-cool in an instant: The Printed Tee.

The evidence is here:

Iggy Pop

Patti Smith

Jill Bauwens

Don’t forget to shop our tees below at www.feathersfashion.com!

Top Row: Alexander McQueen, Tuesday Night Band Practice, Givenchy and Tuesday Night Band Practice
Bottom Row: Rick Owens Drkshdw, Alexander McQueen, Givenchy and Markus Lupfer