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Helmut Lang is fusing fashion and art to create a contemporary, cutting edge feel in his NY store by commissioning New York based artist Shelter Serra. Metamorphosing 5 key car engines from the 1960’s & 1970’s into custom cast sculptures, which have been injected with foam and uniquely dyed in a variety of colours. The artist’s inspiration has come from taking everyday objects that reflect a culture and placing them into a new context; by altering the composition Serra hopes for its viewer to re-examine his/her environment.

http://helmutlangjournal.com/

http://www.shelterserra.com/shelterserra.com/HOME.html