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Our team was busy yesterday for the start of London Fashion Week, from the front row of the shows we bring you exclusive photos from our buyers point of view…..

Fyodor Golan

Fyodor Golan was all about embracing the feminine form and a vamp sensibility. Sharp fitted shapes and pleating around the waistline create a striking elegance to the collection.

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KTZ went strong & bold in this collection with voluminous silhouettes, graphic prints and   statement accessories. A western theme was updated with a gothic darkness including leather fringing and layered shawls.

KTZ AW13 (iPhone & iPod).m4v

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Felder Felder

Felder Felder was all about fur, leather and velvet this season. A ladylike aesthetic, creating a new spin on the classic trench coat, flared short skirt and long gowns by experimenting with alternative fabrics and trims.

Felder Felder AW13 (iPhone & iPod).m4v

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Jean Pierre-Braganza

Jean Pierre once again succeeded in producing a dark gothic collection with a futuristic edge showcasing Samurai silhouettes combined with witchcraft inspired prints.

Jean Pierre braganza AW13 (iPhone & iPod).m4v

Eudon Choi

Inspired by Russian Folk costume, Eudon Choi designed full organza skirts, jacquard oversized blouses and mannish jackets, infused with his signature embroidery & embellishment.

Eudon choi AW13 (iPhone & iPod).m4vphoto 1 photo 2 photo 3 photo 4

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Sass & Bide

Final show of Day 1 and it was definitely worth the wait! Monochrome with flashes of bright yellow and metallic. Clean and simple with straight leg trousers, knitted maxi dresses and bustier tops. Graphic prints and embellishment provided a futuristic elegance to the collection.

Sass&Bide AW13 (iPhone & iPod).m4v