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Here at Feathers we love the concept of effortless style, when an outfit just works without it looking too put together! It can be a simple jeans & t-shirt combination to a sleek cocktail dress accessorised perfectly. Our style icon at the moment who fufils all this is fashion blogger ‘Sincerely, Jules’. We have created an edit of our new AW13 collection around this stylish ladies wardrobe & some images to get you in the mood to scavenge through your closet and play around with some new looks for the week ahead!

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