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It seems many global brands are taking a gritty, edger look for their AW14 campaigns and going British! Take the likes of James McAvoy, Robert Patterson & Alexa Chung to grace the pages and being the face of worldwide brands. Is this to appeal to a new audience or to update the image of many of these heritage brands….. who knows, all that we can say is we like it!


James McAvoy photographed by Annie Leibovitz for Prada Fall/Winter 14/15 Menswear

robert-pattinson-for-diors-dior-homme e007f319b8adcef61f411310df3a77baRobert Patterson for Dior Homme

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Alex Chung for Longchamp AW14 Campaign