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It seems many global brands are taking a gritty, edger look for their AW14 campaigns and going British! Take the likes of James McAvoy, Robert Patterson & Alexa Chung to grace the pages and being the face of worldwide brands. Is this to appeal to a new audience or to update the image of many of these heritage brands….. who knows, all that we can say is we like it!

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James McAvoy photographed by Annie Leibovitz for Prada Fall/Winter 14/15 Menswear

robert-pattinson-for-diors-dior-homme e007f319b8adcef61f411310df3a77baRobert Patterson for Dior Homme

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Alex Chung for Longchamp AW14 Campaign